Full Circle Insights

Attribution Modeling and Funnel Measurement Platform

Overview

Full Circle Insights is an Attribution Modeling and Funnel Measurement solution built natively in Salesforce. It enables Marketing Analytics specifically for B2B organizations seeking to optimize their marketing attribution and performance tracking across the funnel. This native Salesforce solution enables a unified view across sales and marketing to foster data-driven collaboration between GTM organizations.

The platform’s core features include multi-touch attribution modeling that connects every marketing touchpoint to revenue outcomes and Funnel Measurement to deliver comprehensive conversion insights across the marketing and sales stages, whether your GTM motion is Demand Gen, Sales Led, ABM, or a hybrid motion.

Key benefits include minimizing the need for managing complex ETL processes and eliminating the guesswork of which KPIs are accurate through automated tracking and a single source of truth with the main dataset built in Salesforce. This provides a cohort view from campaign to revenue impact and enables data-driven budget allocations.

Full Circle Insights is a good fit for mid-size to enterprise B2B companies with established Salesforce implementations, complex sales cycles involving multiple stakeholders, and marketing teams requiring detailed campaign attribution reporting to understand ROI.

Additional Resources

Our take on Full Circle Insights

If you use Salesforce as your CRM, then Full Circle Insights should be a core component of your GTM systems. We’ve seen it help drive tighter alignment between Sales and Marketing to support a performance-driven culture, while its flexible data model allows you to scale up your reporting capabilities, whether it is to expand your product portfolio or acquisition channels.

Full Circle Insights FAQs*

What are the main implementation challenges users face with Full Circle Insights?

Users report that the onboarding process can be challenging due to documentation requirements and initial configuration complexity. Implementation requires time to build attribution models as well as a clear understanding of your funnel and how data is structured in Salesforce. Clean data and well-mapped business processes are crucial for ensuring timely deployment.

How does Full Circle Insights handle complex B2B sales cycles with multiple touchpoints?

The platform excels at managing long, complex sales cycles that often involve multiple engagements. It provides comprehensive attribution stories across multiple buyer journeys and enables segmentation of waterfall conversions across different business segments, making it particularly effective for enterprise B2B environments.

What kind of ongoing support and technical requirements does the platform have?

Full Circle Insights can be a challenging tool to manage if you don’t have a dedicated team that understands Salesforce. Users have also reported issues with getting adequate support, and getting support can be challenging if your IT team has stringent access requirements.

What specific business outcomes do users achieve with Full Circle Insights?

Users successfully implement the platform to report on marketing attribution across the buyer journey, improve ROI tracking, and accelerate sales revenue through better campaign budgeting and enhanced account and lead management. The software provides visibility into funnel performance and helps users understand lead-to-opportunity conversion across various GTM channels, delivering the pipeline analytics essential for scaling operations.

How does Full Circle Insights compare to other marketing attribution solutions in terms of ease of use?

While users praise the platform for being intuitive and visually appealing with proper support team guidance, the initial learning curve can be steep due to the comprehensive nature of the platform’s capabilities and the foundational work required to maximize its potential.

Sources include G2 and TrustRadius.

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