Glossary

Account Based Experience (ABX) Account Based Experience (ABX) delivers personalized, end-to-end experiences to specific high-value accounts throughout their entire customer lifecycle. Unlike traditional marketing that casts a wide net, ABX aligns sales, marketing, and customer success teams around targeted accounts to create consistent, value-driven... Account-Based Marketing (ABM) Account-Based Marketing (ABM) is a strategic approach where marketing and sales teams work together to target specific high-value companies with personalized campaigns. Instead of casting a wide net to attract many leads, ABM treats each target company as its own... Analytics Platforms Analytics platforms are software solutions that collect, analyze, and visualize data to help businesses make smarter decisions. In B2B SaaS, they transform raw data from customers, products, and operations into actionable insights that drive growth and revenue. Why Analytics Platforms... Answer Engine Optimization (AEO) Answer Engine Optimization (AEO) structures digital content to deliver direct, authoritative answers when prospects search for solutions. Unlike traditional SEO that drives traffic to pages, AEO positions your content as the definitive answer across search engines, AI chatbots, and voice... Bottom of the Funnel (BOFU) Bottom of the Funnel (BOFU) represents the final stage of the B2B SaaS sales process where qualified prospects make their purchasing decision. At this critical conversion point, leads evaluate vendors, compare solutions, and determine which platform delivers the best ROI... Buyer Intent Data B2B Buyer Intent Data reveals which companies are actively researching solutions like yours based on their online behavior. Instead of guessing who might be interested, this data identifies prospects already in buying mode by tracking their digital footprints across websites,... Buyer Journey The buyer journey is the path potential customers take from first recognizing they have a problem to making a purchase decision. In B2B SaaS, this journey involves multiple stakeholders, extensive research, and complex evaluation processes that can span several months.... Buying Stage Buying stage identifies where a prospect stands in their decision-making process, from first recognizing a problem to choosing a specific solution. In B2B SaaS, understanding buying stage enables teams to deliver the right message at the right time, accelerating deal... Content Management System (CMS) A Content Management System (CMS) is a software platform that allows users to create, edit, and publish digital content without needing programming skills. Think of it as a user-friendly dashboard where marketing and sales teams can build websites, landing pages,... Customer Acquisition Cost (CAC) Customer Acquisition Cost (CAC) is the total amount your business spends to acquire one new customer. It includes all sales and marketing expenses—from advertising spend and sales salaries to software tools and trade shows—divided by the number of new customers...